Client: Wild TurkeyAbout: The American Honey Party Box was a crowd-powered social campaign where fan-suggested prizes piled up into a weird, wonderful jackpot for the winner.
Client: Jacobs CreekAbout: For Jacob’s Creek Twin Pickings, we asked friends why they’re better together and created bespoke songs and album covers celebrating their friendship.
Client: DoritosAbout: With Aussie cafés closing early, we launched a coffee-flavoured Dorito as a fix for those craving a coffee hit after baristas have called it a day.
Project: LassoAbout: I joined Lasso (previously ReCircle) when the project was at concept stage. We ran a successful equity crowdfunding campaign, ultimately raising AUD $2 million with 500 investors to develop the prototype circular technology.
Project: Lasso RebrandAbout: Post crowdfunding, we rebranded to avoid potential international trademark disputes. The result is a lifestyle brand designed to disrupt. I managed the positioning and identity creation project from RFP to delivery.
Project: Website & Product RenderAbout: To show viewers the potential of Lasso's technology, I worked with designers to create an appliance render and a suite of graphic assets, including the Lasso website.
Lasso: Visual Identity
Press Coverage: Consumer Electronics Show [CES]
Project: Sydney Opera HouseAbout: I managed the SOH Content Team and external content specialists, overseeing campaign responses and stakeholder requests across the organisation.
Project: All About WomenAbout: All About Women is an annual festival where audiences gather to reflect on burning questions about gender, equality, and justice. The festival marks International Women's Day and celebrates extraordinary artists and thinkers. It’s a vibrant day of stimulating debate about the big ideas important to women, non-binary people and their allies.
Project: SOH Content Strategy
Facebook: Ukraine Sails LightingEngagements: 43,327
Project: Vivid Live 2022
IG Stories: What's On Wednesdays
Facebook: Online Escape RoomEngagements: 11,887Awards: Shorthand Awards: Best Arts & Culture Story 2022
LinkedIn: Sydney World Pride 2022Engagements: 3,093
LinkedIn: SOH Staff Stories
Project: The Wilderness SocietyAbout: As acting Head of Digital at The Wilderness Society, I was responsible for the full spectrum of campaign design and roll out – including creative strategy, content creation and paid social. We achieved record results for the organisation, with all-time low cost per conversion and multiple fully-backed fundraising campaigns.
Engagement: 14.64%
Ad ROI: 1.92
Engagement: 8.36%
Project: Tip to Toe 2023About: Working with the Wilderness Society, Erchana Murray-Bartlett ran 150 marathons in 150 days to break a world record and raise money for Australian nature. I assisted with social and content for the campaign, which was covered globally by media outlets including the BBC, CNN, The Times, The Guardian, Der Spiegel and many more.
The Wilderness Society: BAU Social
Engagement: 7.75%
Organic Reach: 45,348
Engagement: 4.42%
Engagement: 9.91%
Engagement: 8.95%
Engagement: 11.21%
Project: Mt. Tongatabu Court CaseAbout: We raised $25,000 in a day to fund a court case investigating the legalities of a logging operation in lutruwita / Tasmania.ROI: 3.58
Project: Petition opposing unauthorised land clearing in the Northern TerritoryEngagement Rate: 9.03%
